San Diego – Search Engine Optimization (SEO) vs. “Buying Ads”
Search Engine Optimization (SEO) vs. Buying ADs
Paying a little up front instead of continuously paying for ads is a wise decision.
Those are basically your 2 choices when it comes to marketing on the web: Paying for Ads or performing SEO work which includes:
- Search Engine Optimization (both on and off page)
- Social Media Optimization (LinkedIn, Facebook, MySpace, YouTube, etc.)
- Content creation and distribution
- Link Building (falling under off page SEO)
The third and final option would be to initiate a SEO strategy and then supplement that with an Ad strategy. Typcially, for small to medium sized businesses, the process involves working on a Pay Per Click (PPC) campaign, whereby paying for Ads only when a person clicks on the Ad – hence the name “Pay Per (each) Click.”
We can help with Search Engine Optimization in San Diego – or if you require Social Media Optimization / Content Creation we can help with that as well.
Video is becoming a very important force on the internet – All new TVs being sold will soon have internet connections making Video Marketing very important.
We partner with SD Video Production here in San Diego to handle client Video Production needs.
They do it all – from conception, to script writing, to filming and editing the final project.
