THE RISE OF SEARCH ENGINE OPTIMIZATION, AND THE FALL OF TRADITIONAL ADVERTISING

“Our…strategy never anticipated the cataclysmic collapse of the…local advertising market,” David Swanson, Donnelley’s chairman and chief executive officer, said in a statement. (Referring to the fact that nobody really uses the Yellow Pages any more - everyone now uses the INTERNET!

In a nutshell, what happened was that after about a decade, the Internet became the new tool of choice that people used when seeking out products or services (not just in San Diego - all over the world). More specifically, when somebody wants to buy or find something now a days, a search is performed on the Internet by way of a “Search Engine.”)

This is exactly when a quality SEO consultant comes in to play. When the user performs a search, the results of the search (search results) are then displayed. SEO is simply the modification of the website (or landing page or YouTube video) and external factors so that the webpage shows up as high as possible in these “search results.”

The higher you show up in search results, the more often the user should CLICK on the webpage. The more visitors to your website, the more potential there is for you to sell something.